It is important to keep a discerning clientele happy.
So, whether it is a brand, a restaurant, a store, a retailer, or an individual, there are certain things that are most important to a discounter to have in place.
While this is certainly true for a large retailer like Costco, it is not the case for smaller retailers or for the smaller consumers that shopped at a grocery store.
So what do we do to keep our customers happy?
If you are an individual who wants to maximize the happiness of your customers, then here are the 10 most important tips for discerning customers.
Stay focused on your customers’ needs.
It is never enough to offer your customers the best price and service.
They need to know why you are offering that service and how they can benefit from it.
If they do not know, they may not be able to understand why you offer the best value.
If your customers are not satisfied, they are unlikely to come back for more.
Give them a sense of ownership.
When you are focused on the needs of your customer, you will be more likely to understand them.
You will be less likely to lose your customers because they simply do not like you.
Offer a little variety.
If you give them the opportunity to try out a new product or service, they will more likely do so.
If not, they can be convinced that the best option is to keep their money where it belongs.
Don’t let the customer’s opinion cloud your decision-making.
Discounters must always be open to feedback, and their customers should always have a voice in the decision- making process.
They should always be offered options to choose from and to compare prices, as well as options for promotions.
Give a little back to the community.
The more customers you have, the more likely you are to be recognized for your efforts.
This means that you should be making sure that the customers who purchase from you have a better experience.
Use social media to get noticed.
If the customer has chosen a brand that you do not carry, be sure to use the social media platforms that you use to promote your brand to them.
Use your social media channels to spread the word about your brand and get your word out about your products.
If customers are happy with your product, you are less likely as a company to make them sign up for more in the future.
Therefore, when a discount is offered, be aware of the customer that is more likely not to continue shopping at the store that you have selected.
Offer free shipping.
If a customer wants to save money, they need to be able and willing to pay for their item at the point of purchase.
That way, you can continue to focus on the customers that want the best for their shopping experience.
Make it easy to find a replacement for an item.
When a customer is not happy with their purchase, they often search for an alternative item or the product that they want to purchase.
If that is not possible, offer a free return or a credit to the customer, which is also a great way to reach out to them and make sure they have a choice to purchase a better product.
Offer customer service.
If an employee is not doing their job well, it may be time to look elsewhere for a replacement.
As a retailer who cares about the customers and the employees who work at the front of the store, it’s important that you make it clear that if you need to make changes to a product or a service, you should do so through your employee.
If it takes a little more effort, you may even be able find someone who will help you get the job done.